Your community needs leaders like you.
Join the Movement.
Lead With Heart.
Corazón is more than a career path—it’s a movement to empower families and strengthen communities through financial advocacy and entrepreneurship. With expert training, proven business tools, and a supportive network, you’ll have everything you need to build financial confidence for yourself and those you serve. If you’ve been searching for a way to build a business to help others while creating a better life for your own family, Corazón is it.
A Proven Path to Success
Build your future with tools from Louis Baraja's books, presentations and coaching worksheets.
Ongoing Training and Support
Join the Corazón Community for continuous coaching, mentorship, and live workshops.
Comprehensive Home Office Support
Our Corazón home office team supports your business, so you can focus on growth and helping clients achieve financial dignity.
Marketing That Connects
Access ready-to-use marketing materials and cultural messaging that help you reach and serve your Latino community.
About Corazón Financial Advocates
Lead with Heart, Succeed with Purpose
Corazón Financial Advocates helps Latino start, grow, and lead thriving financial coaching practices. From training to business solutions, we offer the mentorship, tools, and cultural insight to help you make an impact in your community—while building a business you’re proud of.
- Empower Your Community
- Grow a Meaningful Practice
- Build a Legacy of Wealth
- Do Well by Doing Good
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Years of Vision
Decades of experience, blending wisdom and innovation to guide your journey to success.
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Financial Advocates Nationwide
Our goal is to build a movement and train more than 1,000 financial advocates to serve Latino families nationwide.
Culturally
Driven Leadership
Led with cultural insight and strategy to empower Latino agents and uplift communities.
Unwavering
Commitment to Excellence
Focused on world-class training, tools, and support so you can grow with confidence.
WHY CHOOSE to become Corazón Financial Advocates
Empowering Financial Advocates.
Transforming Communities.
At Corazón Financial Advocates, we help you build a thriving financial coaching practice while creating real impact in Latino communities. With the right tools, deep support, and a mission that puts people first, you’ll have everything you need to grow your financial coaching business and help your clients gain financial dignity.
Culturally Rooted Training
Serve Latino families with confidence through insights built on lived experience.
Total Business Support
From mentorship to marketing, our team is here to help you grow.
Smart, Simple Tech
Streamline your systems and manage everything from one place.
Leadership with Purpose
Join a movement built on heart, service, and long-term success.
"At Corazón, we’re not just building businesses—we’re building legacy." – Louis Barajas
Rooted in Heart, Wisdom, and Service
Guided by Louis Barajas
Renowned Small Business and Financial Expert, Author, and Mentor
At Corazón Financial Advocates, we’re proud to be led by Louis Barajas, one of the most recognized Latino small business and financial experts in the country, best-selling author, and nationally respected financial coach. His life’s work has been about transforming underserved communities through financial education, purpose-driven planning, and heart-led leadership.
Now, through Corazón, Louis is opening the door for you to do the same.
As a Corazón Financial Advocate, you’ll gain access to the exact worksheets, coaching tools, presentations, and books Louis has used for over 30 years with his clients. You’ll be trained in the Financial Greatness™ Process — guiding people through four life-changing stages:
- Clarify the Vision
- Create the Map
- Commitment, Consistency, and Completion
- Celebrate and Contribute
You’ll not only grow your practice—you’ll become a trusted guide in your community, helping others pursue their goals with confidence and clarity.
A Simple Path to Success
Guiding Financial Advocates to Build Thriving Insurance Businesses
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Learn the Basics
Start with comprehensive training to understand our financial services products and business fundamentals.
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Build Your Business
Use our tools, mentorship, and resources to grow a sustainable and impactful financial services business.
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Serve Your Community
Protect families and provide meaningful solutions while creating a lasting impact in your local area.
Corazón Financial Advocates is a platform dedicated to training Latino and Latina financial representatives to serve their communities through insurance and financial solutions.
We welcome Latinos and Latinas from all backgrounds and levels of education who are passionate about helping their communities and eager to build a successful business.
Our training focuses on insurance and financial services, business management, and culturally relevant strategies to connect with and serve Latino communities. We also include financial coaching materials to help you build stronger relationships and provide valuable guidance to your clients.
We provide mentorship, marketing tools, a supportive home office team, and the Corazón Mobile App to help financial advocates grow and manage their businesses.
Yes, we provide initial marketing materials to help you get started, along with a monthly newsletter that you can share with your clients.
Our financial advocates specialize in life insurance, annuities, long term care and Medicare solutions tailored to the needs of their clients.
We focus on cultural understanding, providing tools and training designed specifically to help Latino and Latina financial advocates create lasting community impact.
To join Corazón Financial Advocates, you don’t need to have your insurance license, although it’s helpful if you do! Getting your insurance license is a part of the Corazon educational process. While we will have Corazón Advocates who only do financial coaching (and will not offer insurance solutions), many Corazón Advocates will offer insurance solutions as part of their financial coaching. We’d like as many Advocates as possible to hold their insurance license, however, so they are better equipped to help their clients. When you do get licensed as part of the Corazón educational process, your license must be placed under our Corazón Insurance Agency. Click “Become a Financial Advocate” button and we’ll guide you through the onboarding process and bring you one step closer to building your business.
FAQS PAGE
Frequently Asked Questions
We know you might have questions as you begin your journey with Corazón Financial Advocates. Below are some of the most common inquiries to help you better understand what we offer and how we can support your success.
Phone
1 (877) 7-Corazon
info@corazonfinancial.com
Don’t Have an Insurance License Yet?
We’ll Guide You Every Step of the Way
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