About Us
Our Mission: Empowering Communities, Changing Lives, Building Generational Wealth
Our Mission
Why We’re Here
At Corazón Financial Advocates, our mission is to empower Latinos who want to build meaningful financial coaching practices, achieve financial independence, and create lasting community impact through financial education and advocacy. We exist to turn purpose into opportunity, so every advocate can transform lives—starting with their own and extending to their community.
- Empowering Latino Entrepreneurs
- Creating Lasting Impact
- Building a Legacy of Heart
Our values
Our Heart in Action
Our values are the compass for how we show up every day—for our advocates, their families, and our communities.
- Leading with Heart: Good hearts change the world. We live this truth by leading with compassion, integrity, and care in everything we do.
- Community Empowerment: Strengthening communities through financial education and opportunity.
- Financial Literacy: Promoting financial education to help financial advocates and their communities achieve long-term success.
- Integrity and Trust: We honor our commitments and build relationships based on honesty and accountability.
- Community First: We believe in collective success: when one of us rises, we all rise.
- Cultural Pride: We celebrate and respect the traditions, beliefs, and values that make our community strong.
Join Us on This Journey
Whether you're an aspiring or seasoned professional, Corazón Financial Advocates is here to support you in building a thriving financial coaching business and making a difference.
OUR TEAM
Corazón Team
Louis Barajas, MBA, EA, CFP®
Co-Founder
Louis has over three decades of experience helping clients navigate finances and is a nationally recognized speaker, author, and wealth manager. His mission is to empower individuals to live better lives through financial literacy and guidance.
Daniel Guillen, AIF®, CEPA®
Co-Founder
With nearly 30 years of experience, Daniel specializes in retirement planning, estate planning, and financial education. He is a passionate advocate for diversity and financial literacy in both English and Spanish.